The stimuli of the reference context generate the conditions to elaborate solutions that evolve the business models of enterprises. The world economy is changing and this translates to change in wealth distribution. With the growth in world trade, the challenges faced in the logistics and transport industry will also increase. The world trade in services and goods is likely to increase by over three times to $27 trillion by the year 2030. That puts a lot of pressure on various industries to have goods flowing, hence increasing the rates at which transport and logistical operations are conducted. Both businesses and individuals anticipate to receive goods faster, with more flexibility and also for the case where they are consumers, at a low cost of delivery. Having ‘digital fitness’ is a great challenge for the sector that is at the moment, struggling to satisfy many of its customers in this regard. Ensuring that the organisations are able to attract and retain the right skills is one problem, but the development of the best strategy is even more vital. This is one of the greatest challenges likely to be faced in the near future in the logistics and transport industry.

There are various barriers which relate to information communication technology innovation at the port. There is lack of cooperation by various actors in logistics, legislation uncertainty, and integration across the supply chain of maritime, shifts of primary needs for information communication technology developments and headquarters’ strategic decisions due to globalization. The stakeholder is not willing to pay for the information communication technology equipment and services. In previous years, the maritime supply chain and forward-thinking firms invested in information systems that were stand-alone to facilitate their operations as well as maintain their competitive advantage. Cooperation within the maritime is crucial for successful innovation adoption. Co-innovation is a crucial challenge for the industry for the future. The co-innovation is whereby the shareholders acquire novel expertise and develop opportunities for the novel partnerships in the supply chain. The existing solutions of information communication technology are considered to be standard and thus bringing lock-in effect and creating barriers for developments of novel applications An efficient and effective way of developing information communication technologies in a business or organization is facilitated by drivers.

ICT tools have proven to be essential to innovate transport and logistics. TRANSPORT of GOODS PLATFORM is expected to increase efficient and sustainable multimodal transport and supply chain visibility. The tools aim at cost savings (at least 10%), reduction of carbon footprint, improved management control and information flow and improved reporting in intermodal transport. The platform is made up of a set of simple and cheap low-cost applications for logistic operators and related companies. These applications are also available for SMEs and can help logistics companies and transport authorities to save time, money, resources, increase the multimodality and reduce carbon footprint with a dedicated software. The general approach is to create an “umbrella tool” currently offering four types of services (information, strategic procurement, spot market, connection with PCS) that will be able in the future to connect and share information with existing business platform and providers.